Okay, so I’m a guy, and us guys, we don’t get affected by all that mushy stuff, right? Well, that’s the stereotype any way. So why is it that there’s a couple of TV commercials that just make me feel all good and warm and happy and able to relate to them, and they are ads for a flippin’ bowl of Cheerios!?!

Here’s the first one – sorry, it seems to be sped up a bit:

BTW – here’s one person’s idea of the subliminal messages behind that commercial:

Here we have Steve and his unnamed wife having a conversation over breakfast. Should we go line by line? Sure. Let’s go for it.

“What are you eating?”
Simple morning conversation starter. Nice one Steve.

“Multi Grain Cheerios”
Simple answer. So far so good. Nice one, unnamed wife.

“So, Trying to watch your weight?”
This is where Steve’s morning takes a bad turn. He hears “multi grain” and thinks healthy. So Steve, in an effort to continue the early morning banter, asks what he thinks is an innocent question.

We find out soon that it’s not an innocent question, but a one way ticket into domestic hell.

“No, Why?”
BOOM. It’s all over for Steve. Weight is obviously a sensitive issue with this unnamed wife. She’s not slender but not fat. She probably wishes she was a bit skinnier and now she’s gonna take it out on her husband by taking a dump all over his morning.

“Nothing. It’s just the box. It says it’s low in fat.”
All this guy is trying to do is explain his logic. It’s a fact, the box says ‘low in fat’. He’s obviously not accustomed to seeing healthy, multi grain anything around the house. She MUST be watching her weight or else she’d be eating Lucky Charms or some crap like that, right?! But as we see in the next line…

“Do I look like I need to watch my weight?”
Man, shes not gonna let this go! Hey, listen unnamed wife, if you’re gonna start eating healthy all of a sudden expect to be asked some questions about it. You can’t just go changing cereals for no reason! Maybe she woke up on the wrong side of the bed. I dunno to be honest. There’s a lot of factors that could contribute to this untamed rage.

“Nuh, nuh, no. It just says it has 110 calories per serving.”
Steve pathetically stammers around trying to give another reason why he would ask such an “outlandish” question. He’s obviously stunned at this wild eyed hatred coming from his fat wife. It’s first thing in the damn morning and he has to put up with this crap?

“Yeah, but there are other reasons why I like it.”
Yeah right, fatty. You don’t name ONE of those reasons for the rest of the commercial. Just leave Steve alone and go back to your scrap booking and Mary Kay parties.

“I know, I know… it’s (nervous pause)… the box. It says it’s made with five whole grains. That’s good, isn’t it?”
Wow, Steve. Maybe you deserve the miserable position you’re in. Nervously coming up with another lame reason to explain your logic. You should have fled this marital crime scene long ago buddy. But, here you are, being as lame as possible. You’re probably gonna go jump into a carpool to go to work soon. The guys in the carpool make you sit in the middle of the back seat between two lesser co-workers. You do it because you’re weak. That was until the guys in the carpool got sick of you whining about your wife and kicked you out. Now you ride a razor scooter to work.

“(nodding) Mm hm. What else does the box say?”
She’s got you here Steve. You’re out of reasons to explain why you asked her if she’s watching her weight and she knows it. Most guys would have said: “The box says stop changing my cereals you trampy mess.” But we see that Steve says that unforgettable line…

“The box says, shut up Steve.”
This is when she gives that sh*t eating grin. What we don’t see is when he buries his head in the bowl, shovels in the rest of the cereal as fast as possible, puts on his Men’s Warehouse suit and rides his razor to work.

That’s my play by play for this commercial. Cheerio.

I think the above so perfectly describes things, that it is probably why I love it.

And the second one, I just can’t seem to find video of – it’s the one where he rolls a Cheerio across the table to her, they look all lovey-dovey, and then she discovers there’s no milk. LOVE IT!

Why?

What are your favourite commercials?