(NC)—When purchasing a new or resale home, Ontario residents are willing to spend more
money for a home that is energy efficient (39%), will retain its value (23%) and is built using environmentally friendly materials (15%), according to a recent Leger Marketing poll.
I have certainly noticed in my business that buyers are more interested in energy conservation, whether a home is rated ‘R2000‘ or not, etc. I have numerous conversations every day with people regarding the Mattamy homes that are built in a factory, which has it’s pros and cons according to many home inspectors I have talked with about this matter.
The survey, conducted on behalf of MasonryWorx, an association of Ontario’s leading masonry professionals, also reveals residents between the ages of 35-54 years are most likely to pay more for energy efficiency, along with residents of southwestern Ontario.
“Homebuyers looking for an energy efficient home should start by considering what materials are used to build it,” said Judy Pryma, president of MasonryWorx.
“Homes built with brick, block and stone offer superior energy savings because these materials help keep your home cool in summer and warm in winter, which means lower overall energy consumption.”
Survey respondents also indicated a good understanding of the many benefits of masonry, with 71% aware of the long life span, 72% aware of the fire resistance qualities, and 70% aware of the superior impact resistance offered by masonry products.
“Sellers hoping for a swift sale this summer may wish to emphasize the superior value of masonry products to entice buyers,” added Ms. Pryma.
Certainly, builders charge more for all-brick built homes, and buyers, when given the choice, seem to gravitate toward all-brick over vinyl siding. A lot of the time, the reason is just that ‘my Dad said no matter what else, we have to buy a brick home’. Perhaps Dad knew something after all.
More information about the energy efficiency of masonry products is available at www.masonryworx.com.
- News Canada