This 2-part series looks at the 11 Worst Mistakes Sellers make when selling their home . . .

So you’ve decided to sell your home. Selling a home is stressful enough. There is a lot of “behind the scenes” action taking place that you may not know about. Contrary to public perception, your listing agent does not usually attempt to sell your home to individual home buyers. That wouldn’t be a very efficient process.

Your listing agent markets and promotes your home to the other local agents who work directly with home buyers. This dramatically increases your personal sales force. During the first couple of weeks your home should be a flurry of activity with buyer’s agents coming to preview your home so they can sell it to their clients…

Unless these mistakes are being made. . . .

7. Wait too long to get to the right price.

When you drop your price, your house is “old news.” You will never be able to recapture that flurry of initial activity you would have had with a realistic price. Your house could take longer to sell. Once your home sits on the market awhile, it is harder to get a good offers. Potential buyers will think you might be getting desperate, so they will make lower offers.

8. They don’t take the first offer as serious as they should thinking they will get something better.

It is human nature for you to want the highest price for your home. In a buyer’s market, you’ll need to determine what is most important to you–price, moving date, keeping the appliances–and get the best deal possible. That said, the first offer is frequently the best offer, so don’t be unreasonable.

9. They try to improve the property instead of lowering the price.

Smart sellers will weigh the cost of proposed improvements against the home’s market value after the repairs or upgrades are completed. If an upgrade won’t return the investment, such an improvement might not be warranted. And keep in mind, if your home is already overpriced, more improvements won’t necessarily bring the home value up in your market.

10. Focus on who is right or wrong vs. getting their home sold.

If your home isn’t selling, it’s easy to get into a battle of wills over who is right or who is wrong. It doesn’t matter what you want for your home, it only matters what someone is willing to pay for it. Every buyer wants a good deal, and every seller wants top dollar. Realtors have to walk a tight rope to balance things to try and achieve a win-win for both buyers and sellers. For example:

If you had just 6 weeks to sell your home, and you got a reasonable offer in week 3 or 4, wouldn’t you take it? Or would you risk having to pay double mortgage payments, or live apart from your family for months, etc. to POSSIBLY make 3% more? (knowing also there is a possibility you would get less). The goal is to get your home sold.

11. Try to find their next home before they sell their current home – cart before the horse.

Imagine you found the home of your dreams.  You’re all ready to move in.  The problem is you still have to sell your old place otherwise your stuck paying on two properties!  By selling first it helps ensure that you can afford the new house on time without worrying about extra mortgages to cover yourself.  Also, if you buy a home first you will most likely put a bit into the contract that says you have to complete the sale of your old place before you close on the new home.  This helps protect you from being stuck with two places.  But it doesn’t make you an attractive buyer either!

This 2-part series looks at the 11 Worst Mistakes Sellers make when selling their home . . .

So you’ve decided to sell your home. Selling a home is stressful enough. There is a lot of “behind the scenes” action taking place that you may not know about. Contrary to public perception, your listing agent does not usually attempt to sell your home to individual home buyers. That wouldn’t be a very efficient process.

Your listing agent markets and promotes your home to the other local agents who work directly with home buyers. This dramatically increases your personal sales force. During the first couple of weeks your home should be a flurry of activity with buyer’s agents coming to preview your home so they can sell it to their clients…

Unless these mistakes are being made.

1. You overprice your home in an attempt to get the best price and by doing so actually end up selling for less.

If you and/or your agent have overpriced your home, fewer agents will preview your home. They are Realtors, and it is their job to know local market conditions and home values. If your house is dramatically above market, they will not waste their time, preferring to preview homes that are priced realistically. If you do successfully sell at an above market price, your buyer will need a mortgage. The mortgage lender requires an appraisal. If comparable sales for the last few months and current market conditions do not support your sales price, the house won’t appraise. You deal falls apart. You can always attempt to renegotiate the price, but only if the buyer is willing to listen. Your house could be forced “back on the market” at a lower price. Price it right the first time.

2. Hire the wrong agent believing every agent is created equal and they all do the same things.

The real estate profession is constantly changing and the best real estate professionals stay on top of those changes by continuing their education. Look at more than one agent’s presentation and consider the advantages and disadvantages of each. Inquire about “professional designations” that show they have taken additional specialized courses. Making an impulsive decision when caught up “in the moment” could be difficult to correct later. You will normally contract to list your house with the agent for a specific period of time. If you find yourself unhappy with the service you receive, you may find yourself unable to “switch” to another.

3. They wait to sell thinking the market will be better if they wait.

There is no “single” answer to this predicament but there are certainly things to consider. The housing “market” is really a series of hundreds of local “markets” made up of thousands of neighborhoods, so current market conditions vary widely from place to place. A good real estate agent will be able to tell you honestly if inventory is rising faster than buyers are appearing in your area. Consider that other would-be sellers may be holding off as well, waiting for an upturn in the market. This delayed selling may introduce still more inventory on an already sluggish market. Keep in mind that in any housing market there is always a buyer — if the price is right. One reason houses aren’t selling well in some areas is that some sellers are waiting for prices to recover and are unwilling to acknowledge that they may have to settle for a little less.

4. Don’t get the home in showing condition.

A potential buyer has made up their mind ten seconds after they step in the front door.  They were already forming an opinion as they pulled into your driveway! That really doesn’t leave too much room for fault. To achieve the greatest possible outcome, a home should always be presented at its best the first time around. Properties in prime condition are a pleasure for real estate agents to show, so they get shown more often. The more exposure a property gets, the better the chance of selling it quicker and for a higher price. Buyers pay a premium for a home that is in top-notch, move-in condition, so once you decided to sell, make sure the home is ready to be sold.

5. Do the wrong updates or upgrades to ready a house for sale.

You have to discover what needs to be done to your home. A thorough property inspection up front will help to identify problem areas. Any buyer will have a property inspection done before closing the sale. Most often, this is when they will re-negotiate the price because of any problems that may turn up in the inspection. Having your own inspection done and making all necessary repairs first removes this opportunity for the buyer to try and re-negotiate. This also reassures potential buyers that you are conscientious homeowners and will relieve some of their anxiety about buying a home.

6. Hire agents for the wrong reason.

A snap judgement isn’t good. You must do your homework! Determine if the agent is competent and the best way to do that is to check up on references. Ask for references on recent sales — check up on references of recent customers. Find out how an agent’s customers feel about their selling experience. Some agents tell you what you want to hear to get your listing but then fail to deliver. Use tough standards when selecting an agent, just as you would when hiring an attorney, a doctor, or an accountant to handle your taxes. The wrong agent will ultimately cost you in time, money and a lot of stress.

Stay tuned for Part 2, on February 3rd, 2010 . . .

I have created a new format for the information, as there is an expanded amount of information available to me now. Through the MLS, we are now able to track the number of new listings that came on the market in a given time period, which we weren’t able to do in the past.

What this has allowed me to do is to show you how the market is trending in a much more complete picture, as you will see in the table below.

This time, I am only going to provide you with one table, as the new format will mean that all new graphs will need to be created, so that will begin with the next issue of the update.

You will note that there is a new column in the chart – ‘New Listings During Period‘ – this is the piece of information that was missing, and the one that completes the picture to a truly accurate overview of how the market is going. I have also re-named some columns, for ease of understanding.

My comments appear below the chart.

As you can see from the chart, the ‘Sold Ratio‘ is determined by adding the columns for ‘Active Listings’ & ‘New Listings During Period’, thus allowing the Sold Ratio to be drawn from all properties that Buyer’s had available to them during this period. Overall, this shows that, if your house was on the market during this time period, you had a 41.2% chance of it selling. That is pretty darned good!

In fact, according to the experts, any time you have more than a 15% chance of your house selling in any given month, we are in a Seller’s Market!

You can see that there was a good amount of activity across the price ranges, however, I feel it is my duty to advise that the properties that are selling for more than the list price are not a reflection of a market gone crazy, but they are a reflection of the poor marketing tactics used by some agents. A house selling over list price does not mean that there were multiple offers, nor does it mean that the sellers got the best price for their house. In fact, some companies are currently creating an atmosphere that prevents multiple offers, not only by their pricing strategies but also by their ineffectiveness at making a property available for showings, guiding their sellers in negotiations, etc. Professional courtesy (on my part) precludes me from saying more here, however you can ask many local agents and they will explain what I am talking about.

This will be an interesting market for the next few months, for sure, as people try to get their purchases closed before the HST comes into effect. Don’t miss the boat – if you are planning on selling, give me a call today at 905-878-4444.

Here’s the latest Canadian real estate news from the Keller Williams Real Estate Research Institute. The video and SlideShare presentations contain different information, so watch both.